Can You Write an (Almost) Unbelievable Headline? :: Pay Per Click Campaigns
June 13, 2008
Want to become an unbelievable headline writer?
Well, taken literally, that’s not a good thing.
If your headline is completely unbelievable, it’s not credible by definition. In which case, your response rate goes down, not up, no matter how fantastic a promise your headline makes.
See, making outlandish claims with your headline in order to attract attention is […]
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