How Accurate Are the Numbers in Google’s Keyword Tool? :: Pay Per Click Campaigns
August 25, 2008 | Leave a Comment
Posted by HunterW
I’ve been lucky enough to be traveling out of the country since late June (if you get the chance to go to Morocco — DO IT!) and was pleasantly surprised to see that Google has added approximate search numbers to their Keyword Tool. However, I started to wonder just how close the approximate numbers were to the accurate numbers. So, I decided to look at the numbers from one of my pet projects, eHalfOff.com.
eHalfOff is a site that I work on in my spare time, sometimes going weeks without working on it. But, for the last year, I’ve held the #1 ranking for the search phrase "discount websites". I decided a good test would be to compare the released AOL search from a few years ago to test the numbers to the quoted search numbers versus who visited my website.
So, with the Keyword Tool at my fingertips and my analytics information easily accessible, I compared the two numbers. As a reminder, only 54.5% of all searches result in a click. Of those clicks, the #1 ranking receives 42% of them. This means that the #1 spot should receive visitors from approximately 23% of the searches. So, what did my data tell me?
The Keyword Tool tells me that there were approximately 720 searches for the exact phrase "discount websites". Analytics tells me that I had 185 visitors to my site who searched for the same phrase. That means 25.7% of all searches resulted in a visitor to my site — about 12% higher than the search data told me I should get.
Given that traditional AOL users and traditional Google users are different and that Google has tweaked its algorithm in the time since the data was released, I was encouraged. My simple test tells me that we can trust the numbers Google is giving us.
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Pierre Far: Search Blogger of the Day :: Search Engine Marketing News
August 24, 2008 | Leave a Comment
Meet Pierre Far, the Search Blogger of the Day. Today I’d like to highlight a post called What Do You Do With Unauthenticated Search Engine Bots?. Pierre brings up some interesting thoughts about what to do with those pesky bots. He just blocks them, but he mentions that others will either ignore them or feed them bogus info, which could get them banned (if they are MFAs that are just scraping). What about you? Do you even deal with them at all? If so, do you do things differently? Why? Let’s get this conversation going, because it’s a good one. Go read Pierre’s post, and then comment there.
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Smart, Driven and Air Guitar Ready, Sugarrae :: Blog-O-Sphere News
August 16, 2008 | Leave a Comment
Leading off the 6th Anniversary Cre8asiteforums Interview series, Kim Krause Berg interviews Rae Hoffman. Great videos included!
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
Avatar Branding Consultant :: Web Design Tools
August 2, 2008 | Leave a Comment
For a while I have realised that your avatar is important. It is a physical display of your presence. It is how people know you and recognise you on social networks.
The main avatar I use is
The thinking behind the design is; I wanted to use my face to present a human connection, but I wanted […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
Oriango is the First Dictionary of Contents on the Web. :: Page Rank Do’s and Don’t!
August 2, 2008 | Leave a Comment
With oriango.com , you can perform searches, add and share web links, news, videos, sites, profiles, music, blogs, anything you need. Oriango is easy to use. It does not require registration, so you can advertise, search and share your contents free
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
